But on the outside it has new candy-colored shells that perfectly match the new palette presented in iOS 7. Unlike the new iPhone 5s, on the inside it's the same platform as last year's iPhone 5 with support for slightly more LTE bands and a slightly better FaceTime camera. Yes, it costs less than what Apple typically charges for a new iPhone, but the iPhone 5c is in no way typical. The iPhone 5c, it turns out, wasn't a pure budget play at all. Sometimes accessibility is trumped by appeal. Sometimes it isn't what you take away but what you change or even add. The iPhone equivalent of the iPod mini, Mac mini, or iPad mini - that something would be taken away to make it even more accessible. I thought it was going to be purely a less-expensive play. Something that would sit below the flagship line and make Apple even more competitive in the mainstream market. I've been hearing about a second iPhone for years.
The iPhone 5c represents not only the first time Apple's introduced a second phone in one year, but the first time they've taken their most popular product in a decidedly pop direction.
